Julia RobertPodcast SEO
Podcast SEO here the term SEO stands for “Search Engine Optimization. SEO is the process of making certain people search for your podcast or topics with your podcast. It will seem near the top of the search results, increasing your chances of seeing it.
Optimize Your RSS Feed
Your RSS feed manages your podcasts on directories like iTunes or Stitcher.
- That determines what info gets displayed and how. When somebody subscribes to your podcast, it’s your RSS feed that they are subscribing to.
- The best way to optimize your RSS feed is to make sure that whenever you update your show’s title, description, or any other information, you change it in your RSS feed too.
Optimize for Other Platforms
Podcasting platforms and directories remain the only platforms you must be aiming for. Why not target the massive audience of YouTube as well?
- Even though your podcast is audio-based, you can quickly adapt it for YouTube to initial up your podcast to the entire YouTube community of over a billion users.
- Here you can either record a video of your podcast. And audio or create slides with your branding or relevant images and play those over your podcast instead.
- It’s also an idea to provide your accurate transcription as subtitles to override YouTube’s often wrong auto-translation subtitles.
- Its method, people can read your episode as it goes along, it’s suitable for YouTube SEO purposes, and non-native speakers of your verbal will still be able to follow along.
Recycling is Cool
Don’t be scared to reuse or rehash old content! If you have a successful episode, why not take that episode and revisit it? See if you can make something new out of your most successful attacks.
- E.g., true-crime podcast Sword and Scale have done episodes anywhere they revisit old cases and inform or bring a new spin on the issue.
- There’s too Welcome to Night Vale, who have republished old favourite episodes occasionally, usually when they are on hiatus doing a tour.
- There is nothing incorrect with republishing old content or reusing themes from previous episodes.
- It can be an effective way to promote your podcast, as by republishing your best content, you are giving newer listeners a chance to hear your best content, and your older listeners can once again hear your best content.
Fine-tune the “Technical SEO” requirements
Although “Technical SEO” may not have much meaning to the common person, it is highly important to Google, so you don’t need to tinker with it everywhere if you want to learn more about technical SEO in-depth.
SSL – Make certain your website is properly using SSL – or in other words – https:// rather than http:// – Currently, depending on the browser you are using, websites without SSL frequently display security warnings.
Responsive websites – Though your website looks great on large desktop screens, it must also be accessible and optimised for mobile browsers. Here, Google and other search engines claimed that they frequently use a “Mobile First” perspective when evaluating webpages.
Page speed – Search engines would continuously prefer websites that are loading relatively quickly, and hence it’s an important ranking signal.
Well, formatted HTML – Your site’s code must be clean and well structured. Only one H1 heading should be present on a page, according to best practises. Additionally, it’s crucial to refrain from using too much code or duplicate information.
Technical Meta Tags – Roughly speaking, some meta tags are more important than others and go in the head> part of your website. For instance, the “Viewport” tag can assist browsers in determining how your site should be laid out. To let search engines know where the original content originated, use the “Canonical” label. Last but not least, remember to include “alt” tags for your photographs. If not, Google wouldn’t take such pictures into account.
Structured data (Schema) markup – The Structured data markup is important because it affects how your website appears when a search engine user searches for your podcast. With the help of this testing tool from Google, you can also check how your website appears on search engines.
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